PlayerSearch Blog

by Ted Kasten, Founder of PlayerSearch

Searchers prefer blended search results

Bill Morrison at ThinkPanmure (formerly ThinkEquity) just forwarded me an interesting article on users preference for blended search over vertical search (image, news, video) by Marketingvox.com (study conducted by Jupiter Research). In this case vertical search refers to images, news, and video, not sports, finance, health, travel, etc. (so this supports PlayerSearch’s approach of using blended search results that currently include sports news, videos, photos and stats; we do not force users to search by one of those categories although they can click the View More link to dive deeper into most of the content categories).

Here is one of the charts:

Vertical search not prevantly used on major search engines

The article outlines some interesting stats that point to users preferring blended search results that include images, news and video directly in the search results page as opposed to having to click links to get only news or only images or only videos. This finding is well known, but it is always good to find hard numbers outlining users behavior.

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April 8, 2008 Posted by | Google, Universal Search | , | Leave a comment