PlayerSearch Blog

by Ted Kasten, Founder of PlayerSearch

iPhone Apps

Good insights into selling iPhone apps from Craig Hockenberry and the App Cubby.

Kleiner funded iPhone games company here.

Story of RunKeeper learnings here.  Premium version ($9.99) sold 5k in two months…changed to ad supported free version that sold 120k in two months…

Update 2/23/09:

Another detailed analysis of iPhone application downloads.  Their analysis is wrong though as there download rate dropped off dramatically even before they charged a fee of $.99.

Average use of free apps lasts about 30 days


December 12, 2008 Posted by | iPhone, Mental Notes | Leave a comment