PlayerSearch Blog

by Ted Kasten, Founder of PlayerSearch

Ning provides Data Point for “Freemium” Pricing Model

3% of Nings customers actually pay for premium services…

This is a good data point for all start-ups (including mine) that are contemplating the “Freemium” pricing model.  This pricing model is certainly the most popular on the web and allows a company to get a large customer base of free users to monetize with ads along with some subscription revenue from the power users.  I have heard some entrepreneurs state they plan to get 10-20% of their user base to pay for the premium features…but that is probably not going to happen.  Obviously this percentage depends on a lot of factors such as pricing, features, market and others, but I think the 3%  figure that Ning is reporting seems to be the ballpark for the premium component of the Freemium pricing model.

500,000 networks is a big number…what is even more impressive is the fact that 65% of them are active.


October 7, 2008 Posted by | Mental Notes | | Leave a comment

Voting Begins for BOSS Mashable Challenge

The field has been narrowed down and Player Search has been selected as one of the top 10 finalists for the Yahoo BOSS Mashable Challenge!  You can vote for Player Search here:

Overview of the contest:

The BOSS Mashable Challenge pits developer against developer.  How do you win?  Build a kickass mashup – search engine or any other Web app – using the BOSS API and any other data sources/technologies. Yahoo! Search BOSS is a completely open API from Yahoo! Search.  It gives developers access to highly scalable Web, news and image search technology without the need to make large infrastructure investments.  More details of the contest can be found here.

Our submission:

Player Search is a vertical search engine for sports that searches local and national news, video, photos, stats and more for content targeted to individual professional, collegiate and Olympic athletes.  Player Search leverages Yahoo BOSS APIs for its site search and news search categories as well as photos from Flickr.  Player Search searches the full spectrum of on-line sports content from mainstream sources such as Yahoo and CBS Sports to local newspapers, team websites, and sports blogs as well as the latest video highlights from ESPN, NFL Network, and many others.”

Voting (in case you missed the link above!):

You can vote for Player Search here:

Thank you to Matt Schauf at and Derrick Eckardt at RotoNation for their posts and support.  Much appreciated!

Thank you for your support!


October 7, 2008 Posted by | Uncategorized | , | 1 Comment