PlayerSearch Blog

by Ted Kasten, Founder of PlayerSearch

Sports is the worst vertical for Google

According to the latest Hitwise traffic figures for the top search engines, Google accounts for 8.81% of traffic to sports websites, the lowest total of any category for Google. To be fair to Google, they have done very little to improve their results for sports focused searches…yet. Most of the people I talk to rarely use Google to find sports news and information because the results provided aren’t what sports fans are looking for.

I don’t expect Google to stay out of sports forever (77 million on-line users is large enough to attract some attention from Google) and Derrick Ekhardt at RotoNation reported here and here that Google has already added sports scores to its Mobile search results (they obtain these scores from an unnamed third party that I know very well). I am sure there is more to come from Google. The real question is how far will Google go to change their search results to accomodate sports content and stats and how deep will their content be. PlayerSearch will never have the brand or mindshare that Google has (does any on-line brand?), but if we can keep our search results 10x better than theirs for sports focused searches and we can make it easy for users to search PlayerSearch from their favorite sports websites, then we have a fighting chance.

Good coverage from TechCrunch here.

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June 10, 2008 - Posted by | Google |

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