PlayerSearch Blog

by Ted Kasten, Founder of PlayerSearch

CBS Aggressive with on-line acquisitions

CBS has made a handful of acquisitions from wallstrip for $5 million to CNET for $1.8 billion. Here is an interesting interview with the head of M&A strategy at CBS, Mike Marquez.

The interview is available on mashable.com here.

Much of CBS acquisition strategy focuses on on-line video, but they are looking to make a variety of acquisitions that fit with their vision to grow their on-line presence, audience and advertising revenue.

Advertisements

May 28, 2008 - Posted by | Acquisitions | , ,

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: