PlayerSearch Blog

by Ted Kasten, Founder of PlayerSearch

Microsoft to make “small, targeted acquisitions”

With the recent launch of the first search engine for sports, this was a good way to start the week.  The following is a quote from today’s Wall Street Journal article discussing Microsoft’s new strategy to partner/acquire with Yahoo to compete better with Google.

In an email to employees Sunday, the executive in charge of Microsoft’s online business outlined the company’s online strategy, stating that, among other areas, Microsoft will focus on trying to “disrupt” the search market through new investments, expand its display-ad business through partnerships and make “small, targeted acquisitions.”

“The fact is that we are not where we want to be in this business yet and we’ve been in this position longer than we’d all like,” wrote Kevin Johnson, president of Microsoft’s Platforms & Services Division.

The full article is here.  Microsoft has already made several small, targeted acquisitions over the past 12-24 months of on-line properties, including vertical search engines, to build out its on-line presence.  Even the alpha version of PlayerSearch already provides better search results for sports content than Google, Yahoo Search or Microsoft Live Search currently do (they solve bigger and more complex problems worth billions, but we solve this one small problem a lot better).  We will continue to improve the sports content through key industry partnerships with existing partners with our Draft Analyzer product as well as new partners.  This comment by one of the top executives at Microsoft is a key reason why a lot of companies are innovating within the search space and why a lot of capital is being invested in these companies…there are a handful of key companies with insanely deep pockets waiting to acquire the companies that get it right.

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May 19, 2008 - Posted by | Acquisitions |

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