PlayerSearch Blog

by Ted Kasten, Founder of PlayerSearch

SportsBuff.com Launches PlayerSearch Site Search

Here is a link to the Sportsbuff.com PlayerSearch Site Search. All SportsBuff content (Player News and Web Links) is included at the top of the search results to drive traffic back to SportsBuff.com. If users don’t find what they are looking for in the SportsBuff content instead of leaving SportsBuff to go to ESPN or google, they stay on SportsBuff.coms site and can check out highly targeted content from national news sources, team news sources, blogs or sports comedy sites. They can also view great videos from sources such as ESPN, MSN, NFL Network, Golf Channel, etc.

At the end of the day, the PlayerSearch Site Search tool will increase page views, time spent on SportsBuff.com and advertising revenue for SportsBuff. Users will come back more often as they are receiving more of their sports content from SportsBuff.com and they will spend more time on SportsBuff as they are reading through headlines and video from around the web while still on SportsBuff.com (all content is opened in a new browser…so users don’t leave SportsBuff when they read an article or view a video on another site).

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April 15, 2008 - Posted by | Announcements, PlayerSearch Site Search | ,

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