ESPN loses if Google wins

Derrick Eckardt of RotoNation recently came across sports scores included at the top of Google Mobile search results (sports scores searches are dramatically higher on mobile phones than from desktops on a relative basis, so it makes sense Google would experiment with these results on their Mobile version first).

This is great for the user as they save a click (and the time required to load a new page, which is significant on mobile phones) to get their answers.

ESPN clearly loses out as they have the top ranked result and would have garnered this traffic.

Google is clearly becoming more and more of a destination site…to the detriment of ESPN and other sites.