PlayerSearch Blog

by Ted Kasten, Founder of PlayerSearch

CBS Aggressive with on-line acquisitions

CBS has made a handful of acquisitions from wallstrip for $5 million to CNET for $1.8 billion. Here is an interesting interview with the head of M&A strategy at CBS, Mike Marquez.

The interview is available on mashable.com here.

Much of CBS acquisition strategy focuses on on-line video, but they are looking to make a variety of acquisitions that fit with their vision to grow their on-line presence, audience and advertising revenue.

May 28, 2008 - Posted by playersearch | Acquisitions | , , | No Comments Yet

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