Real Estate Search Engine creates Ad Network
Trulia just launched its own ad network. Makes perfect sense for Trulia, advertisers and other publishers focused on the real estate market.
“The Trulia Ad Network is a real estate ad network comprised of online advertisers and publishers with a target audience of home buyers, sellers and homeowners and local content focused on real estate and related life events.”
Trulia has an audience of about 10million unique visitors per month and is one of the most well known vertically focused search engines. They aggregate data from numerous sources and use complex data mining to provide a simple experience for the user. Trulia also provides its data to other sites through an API and provides white label real estate search to other sites called the Trulia Publishing platform.
Mashable has more coverage here.
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